©2007 - 2009 Franteractive Inc. All rights reserved.
Page 2
Table of Contents
1.
Introduction
6
1.1 Product Description
6
1.2 System/Solution Description
7
1.3 Targeted Solutions
7
1.4 Product/Feature Solution Fit
8
2.
Market Dynamics and Strategy
9
2.1 Market Trends and Characteristics
10
2.2 Competitive Pricing
12
2.3 Cost-Based Pricing
12
2.3.1 Revenue Projections
13
2.3.2 Cost Calculations
14
2.4 Marketing Strategy
15
2.4.1 Market Segmenting and Targeting
15
2.4.2 Installed Customer Base
17
2.4.3 List of Additional Customers
17
2.5 Product go-to-market Strategies and Tactics
17
2.5.1 Anti-Competitive Launch
17
2.5.2 Existing Customer, Installed Base Launch
18
2.5.3 New Customer Launch
18
3.
Product Strategy
19
3.1 Competitive Analysis
19
3.1.1 SWOT Analysis
19
3.1.2 SWOT Analysis of Competitive Products
20
3.1.3 Feature-by-Feature Competitive Hot Sheet
20
3.2 Product Grouping and Analysis
22
3.3 Product Positioning
24
3.3.1 Product line Positioning
24
3.3.2 Competitive Positioning
25
3.4 Product Project Evaluation
25
 
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