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product for which this PRD was being crafted.>>
(Note: Older ways of segmenting customers demographically, e.g., by size,
into big, mid-market, and small businesses, are passé. Better approaches to
customer segmentation include articulating in the outbound marketing
literature the jobs customers could do better / cheaper / faster if they used the
company’s products vis-à-vis the competition, for example…)
<< A second approach could be to diagram typical scenarios using the
product and key products that it will interoperate with. >>
1.2 System/Solution Description
<<XXX is in the business of providing integrated solutions to
customers, rather than separate products. There are many new
products that come together to support each integrated solution
initiative. In addition, the successful development of integrated
solutions often requires inter-product, inter-departmental, and inter-
division / BU (Business Unit) efforts. This section documents how each
new project/feature in this division integrates with other products within
the XXX division.>>
(Note: Unless your product is the very first product that your company is
bringing to market, it should fit into a product line / product mix. What is
described above is a typical example of a hardware company articulating its
value proposition --- you can replace XXX with your own company name, or
delete this section, as required).
1.3 Targeted Solutions
<<If there are existing customer products which will / can be served as
integrated solutions with the current product / solution for which the
PRD is being crafted, those need to be mentioned in this section. Else
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