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<< If the product falls under the classic “new product development”
category to solve researched / perceived / intuited customer pain
points, the appropriate quadrant in this Ansoff Matrix can be touched
upon. Similarly, if the company has existing products and a market
exists, “market penetration” and “market development” can be
discussed in this section, and strategized in the next. >>
(Note: This section and the next deal with marketing in the context of the
product being developed. If you want to gain a comprehensive understanding
of marketing strategy frameworks, please look up under
Marketing, Five C’s, Porter’s Five Forces for Industry Analysis, the concept
of Double Marginalization while devising channel strategy, etc.)
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