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launch the product a month prior to a much announced CSD –
Customer Ship Date. You might take a PR out in collusion with Product
Marketing that the product will ship on CSD, and actually ship the
product out one month prior to CSD, on the Actual Customer Ship Date
(ACSD), for example. Specify your tactics here…>>
2.5.2 Existing Customer, Installed Base Launch
<<Describe here in detail what product marketing, direct sales, and
channel sales have to do to ship the product on ACSD.>>
2.5.3 New Customer Launch
<<Describe here how the strategies and tactics will be different for
shipping to new customers. For example, these customers might
require more extensive training, product brochures / training guides for
existing products, 24 x 7 customer support, etc.>>
(This is a PRD for hardware products. If you would like to browse
a PRD for software / Internet products instead, please
click here.)
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