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3. Product Strategy
<< The product strategy should take into consideration not only the
market analysis (discussed in the previous section), but also the
current / emerging technology trends (discussed in the next section),
while targeting specific products /solutions to the targeted customer
segment. While marketing strategy answers questions like what is the
target market / customer segment, product strategy is focused on the
first of the four P’s of marketing, viz., Product. >>
3.1 Competitive Analysis
3.1.1 SWOT Analysis
<< This framework was introduced in the Market Analysis section. The
same framework can be used not only to analyze markets, but also to
analyze products / product lines, solutions. Here, an
example is provided as a guideline…Actual description will depend
upon the product the PRD is being crafted for …
Strengths: Functionalities AAA and BBB are based on extended
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