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market testing, 100% of customers polled want these functionalities.
We are ahead of the competition in terms of putting a market-
responsive manufacturing process. We have also invested
aggressively to reduce lead time. Further, our selection criteria for
choosing suppliers is speed, flexibility, and quality, rather than cost.
Our manufacturing focus now allows for excess buffer capacity, and
our inventory strategy includes deployment of significant buffer stocks
of parts or finished goods… These will allow our firm to respond faster
than XYZ, since in the past, similar products from our BU (or other
BUs) have faced unpredictable demand…
Weaknesses: XXX and YYY functionalities are missing.
Opportunities: Price reduction (based on COGS reduction because of
the newly set up manufacturing plant in China) should increase
demand for our solution vis-à-vis the competition.
Threats: Our key competitor ABC is scheduled to launch the product a
month ahead of us. This is definitely a threat; our sales & marketing
has to sign up more beta customers to mitigate this risk… >>
3.1.2 SWOT Analysis of Competitive Products
<<Perform SWOT for key competitive products, along similar lines /
themes you used to do the SWOT on your product. >>
3.1.3 Feature-by-Feature Competitive Hot Sheet
<<In this section, you have to provide the list of key features vis-à-vis
competitive products. The following table and legends are provided for
Illustrative purposes only --- in the following example, your product is a
cell-phone which competes with Apple iPhone and other similar phones
from Nokia, Motorola, etc.
(Note --- the features and data below are for
Illustrative purposes only, and may not be accurate)
>>
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