Page
23
<< One of the frameworks that can be used while deciding whether to
extend a product line / product mix or whether to discontinue a product
is to map the product on its product life cycle (PLC). A classic PLC is
provided above for the mapping. >>
(Note: In the context of a product line, line filling adds more products, and
line stretching can involve either upward stretching (offering higher end
products) or downward stretching (offering lower end products) or both. For
a discussion on product line extensions, please refer to
.)
©2007 Franteractive Inc. All rights reserved.
