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13. References
<<Reference 2 Title by Author XYZ: describe the reference…>>
<<Reference 2 Title by Author ABC: describe the reference…>>
14. Glossary of Terms
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The following list describes acronyms and definitions for terms used throughout this
PRD:
ABC:
ACSD: Actual Customer Ship Date
BCG: Boston Consulting Group
BU: Business Unit
COGS: Cost of Goods Sold
CSD: Customer Ship Date, as used by product marketing in all its PR Campaigns
DEF:
GUI: Graphical User Interface
MC: Marginal Cost
MR: Marginal Revenue
MRD: Marketing Requirements Document
PR: Public Relations
PLC: Product Life Cycle
PRD: Product Requirements Document
STP: Segmenting, Targeting, Positioning
SWOT: Strengths, Weaknesses, Opportunities, Threats
XYZ:
ZZZ:
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