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2.1 Market Trends and Characteristics
<< Product marketing / sales / professional services / customer service
always have information on what is happening in the field. Data from
market research firms like IDC, Gartner and Forrester should be
considered raw data for further in-house analysis. The product
manager should synthesize all this information with her independent
findings from customer interactions, while demonstrating existing
products to clients, independent study, dialogues with domain experts
in trade shows, etc. etc. >>
<< This section is a broad overview of the market in terms of available
solutions from both the company and competition. If appropriate, a
SWOT
framework can be used to analyze the competitive product landscape.>>
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