2.1 Market Trends and Characteristics

<< Product marketing / sales / professional services / customer service

always have information on what is happening in the field. Data from market

research firms like IDC, Gartner and Forrester should be considered raw

data for further in-house analysis. The product manager should synthesize all

this information with her independent findings from customer interactions,

while demonstrating existing products to clients, independent study,

dialogues with domain experts in trade shows, etc. etc. >>

<< This section is a broad overview of the market in terms of available

solutions from both the company and competition. If appropriate, a SWOT

framework can be used to analyze the competitive product landscape.>>

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