<< If the product falls under the classic —new product development“
category to solve researched / perceived / intuited customer pain points, the
appropriate quadrant in this Ansoff Matrix can be touched upon. Similarly, if
the company has existing products and a market exists, —market penetration“
and —market development“ can be discussed in this section, and strategized
in the next. >>
<< This and next section deal with marketing in the context of the
product being developed. If you want to gain a comprehensive
understanding of marketing strategy frameworks, please look up under
of Marketing, Five C's, Porter's Five Forces for Industry Analysis, the
concept of Double Marginalization while devising channel strategy,
etc.>>
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